This is Carl Friedrik’s first flagship store, marking a significant milestone for the brand. London is where it all began for the brand. The existing space, 27 Regent Street St James, is Grade II listed. Tabitha Isobel were invited to be the Interior Designer and given the brief to design a space that emulated an art gallery and concept store whilst also being practical, warm and inviting. A space where the products could take centre stage, be admired and have the space breath.  We took inspiration from the materiality and form of the products to develop the design.